2021: rethinking its modes of communication and working methods – EconomyMatin


The evolution of the work environment is positioned as a strategic subject and continues to evolve in particular with regard to the requirements linked to the current health crisis.

In this context, in 2020, many companies have proven that it is possible to work with remote teams thanks to collaboration-oriented technologies. This does not only apply to large companies, but also to SMEs and VSEs, which, if they were not already tech savvy, certainly were much more so at the end of the year.

However, for some organizations, 2020 has been a very difficult year for team morale. This was partly due to social isolation, but also to the type of tools used to communicate and collaborate remotely.. In many cases, “emergency” solutions were adopted without taking the time to verify that they actually met employee expectations. While these tools have made it possible to guarantee a certain continuity of activity, they often had a negative impact on the quality of the user experience and therefore on the negative feelings of the teams.

Thoroughly rethink your collaboration environment

The dependence on the tools mentioned above is therefore not sustainable in the long term, in particular because they do not provide an integration with the other applications of the company. To give a concrete reality with new ways of working, it is essential to offer users the same professional experience everywhere and regardless of the equipment used.

In addition, maintaining a disparate set of applications and tools, many of which are not designed for professional use, is risky and expensive. For example, a stand-alone video conferencing tool may have some appeal for spontaneous meetings, but what happens before and after those meetings? How do I go back to notes or open the call history? How are sessions recorded ? For effective communications and collaboration, it is necessary to integrate seamlessly with other business applications. In this context, many organizations have already understood the need to rethink their communication infrastructures, in particular thanks to the cloud.

The importance of unified communication devices (UCaaS)

Regardless of the size of the business, Unified Communications as a Service (UCaaS) can deliver the performance you need. In these new, more fluid environments, the communication experience is centered around the user. This enables real flexible working approaches, with, for example, a meeting that can be initiated from multiple applications. Video conferences can take place from one location and device to another: it is then possible to start from a mobile while going to the office, then switch to a laptop (without the other participants at the meeting are not aware).

Mobile and accessibility are central

We can also expect to see the mobile phone position itself as a primary channel for the UCaaS approach. Indeed, it facilitates remote work in a professional context, whether at home or on the move. For example, with features like availability management, managers can track the activities of team members. Users on their side indicate their availability and share them within a common agenda.

Employees can thus decide how incoming calls are handled during their working day. For example, if an important customer call is expected, the calls can be redirected to another worker who will be able to answer when a called user is unavailable. Accessibility can also be changed at any time, and team members can easily see each other’s availability, which is especially useful when working from home.

Predicting the future is always tricky, but based on the events of the past year, we can be sure of one thing: companies must accelerate their digital transformation in order to increase their resilience to events and allow their employees to work in the best conditions by relying on flexible and secure infrastructures. Unified communications are essential to give a real face to this new way of working.

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