Following in the footsteps of the American giant Coca-Cola, Pernod Ricard has announced that it will launch into the alcoholic sparkling water market.
Pernod Ricard vs Coca-Cola
Who would have thought that one day, France’s number two in spirits would go to war against the number 1 in soda? This is what is happening though. Pernod Ricard is entering the alcoholic and flavored sparkling water market. A market already very present in the United States and which is booming in France.
So, Pernod Ricard will launch its Bewiz cans, the latter contain 4.5% alcohol. As with the other “hard seltzers”, the drink is made from fermented fruits or sugar and then it is carbonated. It has the additional advantage of being low in calories unlike beer or cocktails. Coca-Cola’s Topo Chico, for example, has an alcohol content of 4.7 ° and represents 96 calories per 33 cl.
Bewiz, the novelty of Pernod Ricard
The can of Bewiz does better and only displays 93/94 calories for 33cl. In a press release, Pernod Ricard presents its novelty which will be on the shelves in May. Thus, the group explains that “ the Bewiz range is made with ingredients of natural origin and more particularly fruit, thanks to a natural process of pear fermentation ”. Bewiz will be launched in three flavors all based on plants, fruits and flowers, raspberry-hibiscus-lime, lemon-ginger-grapefruit and lime-mint-elderflower.
Pernod Ricard wishes to include its novelty in an ecological and healthy atmosphere, thus the manufacturing process is natural, the drink contains little sugar and no gluten and its can is infinitely recyclable since it is made of aluminum.