Amazon: a record year for Prime Days in France


Amazon achieved a record year for Prime Days in France, a promotional operation organized a few days before the opening of the official sales, and which many merchants have denounced.

We will not know the level of sales achieved by Amazon France during the Prime Days, these two days of promotions organized at the end of June for Prime subscribers of the e-commerce giant. Frédéric Duval, CEO of Amazon France, nevertheless announced at the microphone of BFM Business that the 2021 edition had signed a ” record year “For the initiative:” we made double-digit growth, he says without going into details. On the other hand, he underlined two peculiarities of this edition. Firstly, ” 40% of the books sent go to towns with fewer than 5,000 inhabitants “. One way of emphasizing that Amazon is not only aimed at city dwellers, the entire French territory benefits from it.

Fears of traders

On the other hand, the operation aiming to offer 10 € to customers who bought 10 € of products from French SMEs was crowned with success: 120,000 coupons were distributed. One way to respond to the many businesses and federations of traders who opposed the operation this year, organized a few days before the launch of the summer sales on July 1. Traders feared a ” capture “From customers and a” maximum purchasing power “.

Full box for Amazon

The government had gotten in on this demand, but Amazon finally decided not to change anything in its Prime Days. The company does not usually give any precise sales figures, either nationally or internationally, but a study by the Adobe Digital Economy Index estimated that Prime Days sales this year reached $ 11 billion. . As for the thorny issue of taxation, Frédéric Duval said that the company would comply with the laws which will enact the new minimum tax rules decided at the global level.