After joining forces with Monoprix in 2018, Amazon is embarking on a new partnership, but this time with the distributor from Saint-Etienne Casino.
Click & collect races via Amazon
Amazon and Casino embark on a click & collect service partnership. Thus, from the month of July, residents of Annecy and Clermont-Ferrand with an Amazon Prime account, will be able to shopping via the e-commerce site and picking them up two hours later at the store. This alliance is not new between the two groups but it is expanding, since since 2018, Amazon has been working in partnership with another brand of the group: Monoprix.
Since 2018, Amazon has offered its Prime subscribers to do their shopping online at Monoprix and have them delivered to their homes in less than two hours. Initially confined to the Paris region alone, the Amazon / Monoprix service has spread to several other large metropolises such as Nice, Bordeaux, Lyon and Montpellier.
Casino steps up its partnership with Amazon
This omnipresence in metropolitan areas alone has pushed Amazon and the Géant-Casino group to deepen their alliance. Thus, the choice of the Casino brand more present in small provincial towns is not trivial. However, not all of these new areas are suitable for delivery. Amazon and Casino have therefore opted for a click & collect service. Casino will therefore offer 9,000 references on Amazon this summer against 6,000 for Monoprix.
This partnership allows Casino to increase its visibility among Amazon’s 30 million unique visitors. “ We are going to benefit from a very strong audience which will allow us to seek new customers, and to make known the know-how of Casino. », Explains Tina Schuler, Managing Director of Casino Géant. In return for this visibility, the group pays a commission to Amazon. This consideration will have no impact on the price of the products which will be the same on the two sites.
The service will be launched in around ten stores this summer before being increased to 180 stores by summer 2022. By accepting this partnership, Casino is accelerating its e-commerce strategy, which is already well underway with the presence of drives in all of its hypermarkets and more than half of its supermarkets. Online sales represent 7% of Casino’s turnover.