There’s an aesthetic that has probably dominated your Instagram feed recently, and we’re here to tell you that it has a name: cottagecore. Cottagecore it comes from nature, agriculture, nostalgia and domesticity. It covers the simple things in life, like taking care of plants, playing in the field with animals, having picnics and baking bread in a vintage apron faded by the sun.
Until the The New York Times made a complete dissertation on cottagecore at the time when the blockades were sweeping the country. (Adjacent to this quarantine-era aesthetic are grandmacore, farmcore and wallpaper girl, which is being reproduced on TikTok and Instagram.) It makes sense that such a thing would emerge at this time of great anxiety and shelter at home.
Without vacations, sporting events, pool parties and, basically, all the summer social occasions that are usually spread across Instagram, people are getting creative and romanticizing these isolation times as much as possible. As the The New York Times , “What these nuclei have in common is the desire to live in a world outside of what is currently inhabited”.
And now, some examples of how the cottagecore aesthetic manifests on Instagram: In the form of posing in a flower field with an airy white dress or in a kitchen with a wrinkled linen nightgown on a summer night, clothes hanging out to dry in the backyard breeze, picking wild berries. After becoming familiar with the Cottagecore, it’s unmistakable and you’ll start noticing it all the time.
What is cottagecore and what does it really mean?
Cottagecore is a cultural movement that idolize the concept of a simple life and self-sufficient. Capturing the yearning for a more rural and idyllic life, it explores the desire to be in harmony with nature and to live in a world outside the one that is currently inhabited.
Imagine the cottagecore as a cozy and comfortable blanket that doesn’t make judgments and wraps around your living room. It’s whimsical and nostalgic, but with peculiar elements and ecological that reflect our need for beauty, sustainability and safety.
Think of things made by hand, discreet, soft and, above all, beautiful. There are parallels to movement Arts & Crafts, both value products with integrity, such as handmade and handmade items. Both mark a reaction to the damaging effects of industrialization and social conditions. This view is as poignant now as it was in Victorian times.
How did cottagecore start?
Definitely, the hashtag #cottagecore started to gain momentum on social media platforms such as Reddit and Tumblr. The hashtag has been around for three years, but started to attract a lot of attention from January this year.
The blockade left the cottagecore on fire; Tumblr reports that it has seen a 153% increase in posts since March. And it has accumulated over 252 million views on TikTok; the video app allows users to post short clips of themselves roasting, making, and roaming cornfields.
How did cottagecore increase during quarantine?
Staying at home and exercising outdoors during the block gave rise to the trend. With more time available, people are returning to traditional skills and crafts, including flower arrangements, baking and pottery to pass the time.
In addition cottagecore has taken a broader direction in social media – there are now over half a million posts tagged on Instagram.
How is cottagecore developing?
The cottagecore share key themes – farms, forests, food gathering and glorious picnics. However, now we are seeing cottagecore fans making them their own, with sustainability, ecological living, mindfulness – and tradition.
How to get the cottagecore look at home
Exploring vintage markets, crocheting, cushion covers and walking sounds wonderful, but the good news is that you don’t have to import the whole lifestyle. The whole point is that you curate it yourself.
Where to start? With nature. Look for natural fabrics and materials in colors that normally appear – sun-faded terracotta sheets, soft sheepskin rugs, picturesque floral prints. Hang branches of herbs dried flowers and flowers and use tree branches as a decoration.