McDonald’s goes one step further for the environment. After removing straws and plastic packaging from its menus, the fast food giant has made the decision to remove plastic games from its famous children’s menu: the Happy Meal.
Plastic toys leave the Happy Meal on Wednesday February 10
The information relayed by the Parisian on Wednesday February 10, 2021 has the effect of a bomb for followers and collectors of these iconic Happy Meal toys. As of Wednesday, February 10, 2021, the children’s favorite menu will no longer feature plastic toys. However, as with the elimination of plastic straws, some establishments may still offer them for a few weeks in order to run out their stocks.
Children and older children can rest assured, while McDonald’s is doing away with plastic toys, it is not doing away with the toy itself. So, new concepts will replace the old polluting figurines: books, coloring cards and collectible cardboard figurines. The CEO of McDonald’s France, Nawfal Trabelsi explains the choice of McDonald’s: “ I have made the decision to remove plastic wherever possible, and we have invested a lot to innovate with answers that are relevant for our customers and for the environment. “.
By eliminating toys from 2021, McDonald’s responds to the law of February 2021 which provides for the ban of plastic toys in children’s menus ” by January 1, 2022 at the latest “. This is not the first time that McDonald’s has anticipated the laws. In November 2019, the sign had taken the initiative and removed plastic straws before the legal obligation of January 1, 2021.
McDonald’s is part of an ecological transition process
It has been more than ten years since McDonald’s began an ecological and environmental transition process that began in 2010 with the change of color of its French logo. The latter had changed from red to green. Other commitments followed: less polluting packaging, the installation of bins allowing sorting in restaurants but also organic products in their menus, such as organic milk in milkshakes.
McDonald’s France is also running its delivery people with used French fries oil fuel and is planning to set up an “energy plan” in its restaurants. So many measures taken by McDonald’s to achieve the objectives that the firm has set for itself, a 36% reduction in its CO2 emissions by 2030 and the use by 2025 of 100% recycled and renewable materials.