Executives: it’s time to give your employees the experience they deserve! – EconomyMorning


The health crisis will not only have disrupted lifestyles but also questioned in depth the expectations of working people with regard to work and the “sacrosanct office”. Flexibility, work-life balance, interactions, collaboration, etc. To meet these demands and maintain employee engagement, the company must put its teams back at the center of its priorities and offer a more service-oriented, more community-based and more digital than ever.

The end of the office will not take place

“Work from anywhere in the world!” claim these companies who decide to switch to 100% teleworking. If these announcements made the headlines of the press at the beginning of the crisis, it is today defeated by many organizations and… workers. Indeed, if the tools for working remotely are legion, they do not allow to maintain and develop the link between colleagues and with the company. Worse, the isolation and entanglement of private and professional spheres entail significant psychosocial risks. Stress, boredom, loneliness are the new evils of the working world. At stake in particular: a loss of reference and the disintegration of “meaning” at work, however so dear to generations X and Y.

This is why the advent of remote work should not mark the end of “face-to-face”. Nevertheless, he must question the working conditions in the office. Why should your employees brave traffic jams or public transport if their mission is achievable from their living room? The condition is simple: managers must now focus on the employee experience to restore the workplace to its nobility. What teams have to experience in the office is unique. It is the expression of the HR promise and the culture of the company.

A collaborative and service-based experience

Employee expectations have changed, especially in recent months. Faced with their questions, companies must offer a clear answer, or rather, a different, optimal experience. The office must be conceived through the collaborator prism and remain a place of unparalleled exchanges but also an evolving and highly service-oriented space.

Evolving because the very organization of offices is changing: individual spaces are disappearing in favor of meeting rooms, brainstorming or meetings. The absence of dedicated offices (flex office) and the provision of coworking spaces (corpoworking) are making their entry into large companies. Green spaces, catering and relaxation areas are taking up more and more space. In short, the office becomes a place of life focused on efficiency AND the well-being of all.

For this, the “office” also becomes synonymous with high added value services. From the classics (room reservations, visitor reception, incident reporting) to the more specific (delivery of meals in “click & collect”, concierge, sports lessons, etc.), everything is done to make everyday life simpler, more collaborative but also “softer”. These services are therefore now more and more numerous and varied, and if possible, available at the click of a button.

The smart office to the rescue of the employee experience

Changing spaces, increasing the number of services, changing employee expectations… To offer an optimal occupant experience – for teams and for the efficient management of buildings – companies must now equip themselves. The challenge: to monitor the use of premises and employee satisfaction in real time. At the same time, companies must also have a real-time communication tool with the teams in order to share the latest news from this constantly evolving place and to promote its service offer.

Thus, this experience, to be successful, must be integrated, centralized. The proliferation of professional applications in recent years has further widened the gap between the user experience “outside the company” (social media, e-commerce) and in the company. It is now necessary to bring together all of the company’s offer within a single tool, guaranteeing a fluid employee experience.

Thus, from all teleworking to “full face-to-face”, the employee experience is now written with nuances. In this ocean of possibilities, the office remains the flagship of the employer brand, where the company promotes all of its employer offering, offers new services and activities, linked to its DNA. This is what makes the difference between committed employees and meaningless teams. Managers, it’s up to you to offer an office experience that meets the expectations of your employees!