La Poste is considering removing the red stamp. The French have sharply reduced the sending of urgent letters, preferring other more efficient methods of communication.
Could the red stamp, which ensures the delivery of a letter on D + 1, disappear altogether? This is the current thinking at La Poste: “ Is it still useful, when we have everything we need as an urgent means of communication, to keep a red letter? “Asks Philippe Wahl, the boss of the public group, to France Inter. Ten years ago, French families wrote about fifty red letters, he illustrates. ” Last year is five “. The red stamp, the price of which has continued to increase (€ 1.28 since January 1), could therefore pay the price for electronic means of communication which have the advantage of instantaneity.
The crisis is also hitting La Poste
Like many other companies, La Poste suffered from the health crisis last year. Its turnover contracted by 13%, while mail delivery fell sharply: 1.6 billion fewer items, a decrease of 18% year on year. However, the company was able to take advantage of the home delivery boom: Colissimo activity jumped 29%. But this performance is insufficient to compensate for the drop in the distribution of traditional folds. It is in this context that La Poste presented its 2021-2030 strategic plan, with one ambition: to become ” the first European platform for links and exchanges “. The group wants to keep mail delivery, but also to strengthen its parcel activity and develop new services.
La Poste wants to make itself available 6 days a week
” Basically what we’re looking to do is be available 6 days a week for our customers », Explains Philippe Wahl. The company will launch the “postman appointment” this year, which will allow customers to make an appointment on the Internet with a postman: they will thus be able to give him a parcel or a registered letter. A way to fill the closing of post offices; However, ” if the post office is busy, it will remain », Assures the leader. The number of contact points will be managed with local communities.