For once, the Tour de France cycling is back in June this year for a 108th edition. Due to the Olympic Games, the Grande Boucle will take place from June 26 to July 18, 2021. Of course, if most observers will have in mind the performances of their favorite cyclists, we must not lose sight of the race either. backstage sponsors and bonuses.
This year, no less than 37 brands, excluding media and institutions, have signed a partnership with the Tour, five of which share most of the visibility, both on the event and on the jerseys. Moreover, it is worth mentioning the arrival of two notable sponsors: that of Shimano as an official partner, which succeeds Mavic to ensure assistance during the race, as well as that of Lesieur, another brand of the group. Avril, also official supplier of the Tour.
On the premium side, no real changes since last year. The total amount distributed by Amaury Sport Organization to the various participants amounts to 2,288,450 euros… compared to 2,293,000 in 2020. Overall, this has remained unchanged since 2016, like the amount that can be expected to pocket the winner, or 500,000 euros.
However, the increase in the premium paid for the yellow jersey is 11% in 10 years and nearly 50% in 20 years (167,695 euros in 2000). The prices won by the second, the third in the general classification, as well as the winners of the green jersey (points) and polka dots (mountain) have been stable since 2008.
Of course, the French also hope (finally) to see a French winner again. Since 1903, 36 French have won the Tour, but the latest is none other than Bernard Hinault in 1985. This year, hopes seem to rest on Julian Alaphilippe, who notably reached 5th place in 2019. It is about the passage of the most popular tricolor cyclist according to a YouGov poll, something to be proud of, when we know that 11% of French people say they are passionate about cycling and that 54% of people have never even missed an edition of the Tour de France.
Thus, in the absence of major economic changes, perhaps the Grande Boucle will have other surprises in store for us along the roads of France and Andorra this summer …