Mickey sets out to conquer the sports market

The Walt Disney Company has been growing steadily for several years now. After making a series of acquisitions in the field of cinema and entering the streaming market, the American giant now seems to be increasingly interested in the world of sport. His latest acquisition? Copa América rights.

As announced recently, the Copa América will finally take place in Brazil, and this, despite an extremely worrying health situation, as well as the reluctance of some leading players, such as Neymar Jr. A major event in South America, the competition will of course benefit from a very important audience, to the point of arousing the interest of Disney.

The American giant has reached an agreement with the Conmebol (South American Football Confederation) to acquire the rights to all the matches of this 2021 edition, which it will broadcast via two of its subsidiaries: ESPN and Fox Sport. . Acquired at the end of the 90s following the acquisition of ABC, ESPN is also a real asset for Disney, allowing it to gain a prominent place in the sports retransmission market, more particularly in the United States.

However, while Disney’s interest in sports is not new, investments in this sector appear to be increasing over the years.

Since the simple sponsorship of the Orlando Magics (NBA) jersey in 2017, The Walt Disney Company has come a long way, as highlighted in the € 2.3 billion agreement in March 2021 with the NHL, allowing it to broadcast all games for the next seven seasons, and to benefit from the exclusivity of the Stanley Cup final four times. Same observation on the football side, ESPN having acquired in May 2021 the broadcasting rights to La Liga in the United States for the next eight seasons, against an amount approaching 1.2 billion euros.

Thus, succeeding in the space of a few months the double Liga and Copa América is part of the logic of an ever stronger presence in the field of sport, while underlining a real desire to reach the Spanish-speaking public, representing nearly 20% of the population in the United States alone.