Netflix: a message asks to verify that the account is not shared

Do you share your Netflix credentials with friends or do you use the credentials of certain relatives? It could be that in 2021, it will be more complicated. Some users of the platform have started to receive messages in this direction … which could presage a generalization.

Alert messages on sharing Netflix accounts

On Twitter, an image shared on March 9, 2021 by the account @ DOP3Sweet and spotted by the Streamable site unveils a new alert message that would have appeared on an American Netflix account. The site warns the user that he can only use the account if he ” lives with the account owner “. In short, if the account is shared with third parties, things get complicated.

Netflix then offers to create an account to benefit from the free 30-day trial or to verify that you are the owner of the account by email or SMS. But there is also the possibility of ” check later “.

But in France, the 30 free days initially disappeared in February 2020 before reappearing, randomly, in August 2020. It is therefore difficult to know what form this message will take in France … if it will reach this side of the Atlantic.

Account sharing: the major problem for SVOD players

If video on demand platforms have so far let the shared use of accounts run, they seem to have decided not to turn a blind eye. The threat has hung over users for months if not years.

Because with nearly a third of the accounts that are shared, it is a huge financial windfall that is lost on the platforms for which the competition is becoming increasingly fierce, with new players regularly arriving on the market. For Netflix, for example, if a third of its 200 million subscribers share the account, that’s almost 60 million fewer potential accounts.

What about families who do not live together?

But there remains the question of how Netflix will decide whether or not an account is shared? The only IP address seems a limited solution: how to tell the difference between the place of residence and a second home? Between the home of the parents and that of the children, who are studying for example or who are on vacation?

And, above all, what would prevent, at that time, close friends to create an account with a fictitious and shared email address, which would allow the two households to verify, despite everything, the ownership of the account?