Netflix saw its turnover rise 19% to 7.3 billion euros, while profit rose 36% to $ 1.8 billion, the firm has just revealed in its latest financial publication. .
Turnover, number of subscribers, loyalty …: all indicators are green for Netflix
The success of Netflix with Internet users cannot be denied, also financially, the company headed by Reed Hastings is in great shape. Netflix ended the second quarter of 2021 with revenue up 19%. And for good reason: the number of subscribers, of 209.18 million, has never been so high. It grew 8.4% over one year.
This growth is admittedly slower than in 2020 (+ 27.3% in the first quarter of 2020, + 23.3% in the second quarter of 2020 and + 21.9% in the fourth quarter of 2020), but this rate of growth should be observed. in perspective, knowing that the year 2020 was punctuated by confinements.
The turnover per subscriber shows an honorable increase
Even if during the second quarter of 2021, Netflix subscribers spent less time watching their films and series than in previous quarters, the time and frequency of viewing are still higher than the levels observed in the second quarter of 2019. (which was not marked by the Covid-19 epidemic).
Regarding the acquisition of subscribers, Netflix draws a positive assessment of “mobile-only” subscriptions sold very inexpensively in certain countries of Southeast Asia and sub-Saharan Africa. Even if they earn him very little, these subscribers are nevertheless characterized by an astonishing loyalty, much higher than that of subscribers in Western countries. For the moment, Netflix can continue to retain these people even if it means sacrificing profits because, in any case, on a global scale, the turnover per subscriber is up 8% over the last 24 months.