After the promulgation by Vladimir Poutine, on July 2, 2021, of a law reserving the name “champagne” for “champagnes produced in Russia”, Moët Hennessy finally gave up on interrupting the sales of its bottles to Russia and agreed to stop selling its bottles to Russia. comply with the new rules of the game, reveals Bloomberg.
Moët Hennessy agrees to comply with new demands in Russia
In Russia, champagne is no longer welcome. Or, at least, he no longer has the right to call himself “champagne”. On July 2, 2021, Vladimir Poutine promulgated a law reserving the name “champagne” for “champagnes produced in Russia”. Immediately afterwards, Moët Hennessy suspended deliveries to Russia.
A suspension that did not last long since on Sunday July 4, 2021, the champagne giant finally decided to accept the new rules of the game on the Russian market. ” Deliveries to Russia will resume as soon as possible “, Said a spokesperson for Moët Hennessy.
Russia: Moët Hennessy’s share in the sparkling wine market is after all tiny
Russia is keen to sell its own sparkling wines under the name “champagne”: in this country, the bottles stamped “Russian champagne” (which have replaced those of “Soviet champagne”, produced since 1937) do not seem to offend anyone. . From now on, this customary name (which Champagne winegrowers criticize at every opportunity) has not only a legal existence in Russia, but it is even protected by this new law.
On the Russian sparkling wine market, the share of champagnes has never been significant. According to figures from the Russian Center for National and Regional Alcohol Market Studies, in 2020 they accounted for 13% of imported sparkling wines. Moët Hennessy’s champagnes, for their part, represented only 2% of the total.
Armenia, for its part, is preparing to say goodbye to its “cognac”
The opposite movement was recently made in Armenia, another former republic of the USSR. Among the other requirements of the partnership agreement with the European Union, the government of this country agreed to abandon the name “cognac of Armenia”. Sales of the so-called drinks to the European Union must end immediately, while their exports to countries of the former USSR must in theory end in 2032. (Armenia will still benefit from an eleven-year tolerance period, i.e. until 2043.) Note that Ararat, the country’s first distillery (in operation since 1887) was taken over in 1998 by the group. French Pernod Ricard. If its production is exported to the countries of the former USSR under the name “cognac”, the bottles leaving for the European Union are stamped “brandy”.