While the French will take advantage of the French Days from May 27 to June 2, 2021, a period of promotions organized by major retailers mainly, and in particular on the Internet, they will have to wait a little longer than expected to take advantage of the real promotional period: Sales. Bruno Le Maire announced their postponement Thursday, May 27, 2021.
The Summer Sale will not start until June 30, 2021
Guest of the morning of France Inter, the Minister of the Economy Bruno Le Maire made the announcement expected by thousands of small traders: the postponement of the start of the Summer Sales. These are the small businesses, hard hit by the health crisis, which asked to be able to sell their stock full price a little longer.
Because the summer sales were supposed to start on June 23, 2021, for a period of 4 weeks. This date would then have fallen less than two months after the reopening of non-essential businesses which took place on Wednesday, May 19, 2021. Too early, for the self-employed and small traders.
Finally, the calls for postponement launched to the government will have been heard: Bruno Le Maire, on France Inter, declared: ” I think it is wiser, given the current upturn in consumption, to postpone the summer sales only to June 30, 2021 “.
Confirmation to come for the postponement of Sales
It is therefore a postponement, but minimal: the government would have decided not to reproduce the error of 2020 when the Summer Sales were postponed in July. ” The result had not been convincing “, Estimated the Minister of the Economy.
But nothing seems completely decided yet: if Bruno Le Maire made this announcement, he said at the same time that Alain Griset, Minister for SMEs, “ should confirm this date in the next few days “. The time to conduct the necessary discussions with traders, in short.