Netflix-type services (or SVOD, as they are officially called (for “subscription video on demand”, or “video on demand by subscription”), saw their number of subscribers double between 2019 and 2020. Now, 22 million French people have access to at least one of these services in their homes, a study by the Superior Audiovisual Council (CSA) tells us.
SVOD services: the number of users on the rise in France
Covid-19 epidemic is forcing people to spend more time at home. Consequence: SVOD services (Netflix, Disney +, Amazon Prime Video, HBO Max, Salto …) are doing well. A third of French internet users were subscribed to them in 2019 (36%), they were about half (49%) at the end of the first confinement. Regarding the number of users in France (which does not strictly correspond to the number of subscribers), between March and September 2020, it increased from 3.8 million to 4.5 million. Now, respectively 60% and 62% of consumers of films and series have access to an SVOD subscription in their homes.
In April 2020, 78 different SVOD services were accessible in France (compared to 63 at the end of 2017). However, in terms of consumption, the market is very tight: in September 2020, Netflix alone concentrated 67% of uses, followed by 13% for myCanal and Canal + Séries, 12% for Amazon Prime Video and 6% for Disney +.
SVOD services are mainly used to watch series
On these SVOD services, consumers are primarily looking for series. In November 2020, series accounted for 63% of program consumption, or nearly two-thirds of total consumption. Cinema films represented 29% of consumption, followed by animation (5%) and other programs (3%). Another testimony to the strong association that exists between SVOD services and series, 96% of series consumed in France are consumed via a SVOD service.
The series are watched mainly by women and young people. Women represent 60.2% of the public for French series, 56.2% of that of fantastic series, 81.7% of that of comedy series, 73.2% of that of dramatic series and 62.2% of that of thriller series. As for young people aged 15 to 24, they represent 46.5% of the audience for comedy series, 42% of that of dramatic series and 39% of thriller series. On the other hand, the fantastic series are mainly consumed by adults between 35 and 49 years old who represent 40.4% of the public.