The attractiveness of regions: a real springboard for employment and competitiveness – EconomyMatin


The health crisis that we are going through has deeply damaged our organizations and led a number of workers to evolve and make structuring decisions that will impact their professional future. In this context, it is clear that the subject linked to the “decentralization” of companies outside large metropolitan areas is today positioned as a concrete reality.

Support this transition to breathe new life into the economy

It is precisely on this point that the territories have a central role to play in attracting new talents and boosting the economy and local employment. Indeed, if the working people are looking for mobility in the region, they still need to be able to exercise a professional activity in line with their expectations, especially in high value-added professions such as technology, biotechs, research, etc. etc. In view of these elements, a battle seems to be emerging between the different regions.

Focus on the quality of infrastructure

One thing is certain, the quality of infrastructures is a key component of the attractiveness of territories and can even represent a real trademark or showcase. But this cannot be improvised and requires massive investments, a vision for the future and proven know-how.. Technopoles, transport infrastructures, quality of IT networks, green spaces and cultural offer are all key points that will make it possible to offer top-notch working conditions to companies and therefore attract new talents in the long term.

Rethink workspaces and change legislation to adapt to the new situation

The COVID 19 crisis will have highlighted the possibility of working differently. Indeed, the concepts of teleworking, partial coming to the office and hybrid work are now part of our daily lives. In this sense, the territories, accompanied by innovative promoters, must rethink the workplace and create new generation buildings that can accommodate the talents of today and tomorrow under unique conditions of flexibility. And think of workspaces as places where to promote collaboration and collective engineering, the backbone of the company. It is also essential to think about creating truly inclusive activity zones that allow the population to live in the center of attractive activity zones and taking into account new expectations: ecology, well-being, responsible development, etc. Regions and companies must exert all their weight with governments so that labor legislation adapts to these new uses, an essential condition for the attractiveness of our country in a world where talents are globalized.

Encourage the cross-fertilization of talents, a source of economic growth and innovation

Finally, another key point to be taken into account is directly linked to the capacity of an ecosystem to know how to work together, all disciplines combined, to create new opportunities for collaboration in a territory, in particular thanks to the contribution of the centers. research at the regional level which can create a fabulous competition for the local economy. But that’s not all, relying on a university fabric and quality higher education will also ensure the local crystallization of skills and talents that will train the elites of tomorrow and give a real identity to regional territories. . Thanks to these actors, it is a question of transforming the economic, social and environmental growth model of the territories.

Through these different elements, we therefore understand perfectly the importance for the regions to strengthen their attractiveness in order to develop in the long term and respond to the new challenges that we will have to face.

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