If the traditional consumption of bread is declining, it remains a must for 87% of French people who are increasingly careful about the quality of the products they buy.
What are the criteria for buying bread?
It is often said in France that bread is the basis of the diet. However, the French consume it less and less. According to a study by the Federation of Bakery Enterprises (FEB), 87% of respondents say they always have bread at home. Only they Consume on average only 105 grams per day against 114 grams in 2015, a decline of nearly 8%.
And if the quantity decreases, the quality increases. The criteria for buying bread are taste, craftsmanship and freshness. 96% of consumers say they are generally satisfied with the quality of the bread they buy. The majority of people questioned only consume 100% French bread: 52% are sensitive to the origin of the wheat and 73% find it important that the bread they eat is made from wheat grown in France.
Gluten-free bread remains very marginal
The French favorite is the traditional baguette. The classic baguette comes just behind. Consumers prefer the cereal version (22% against 9% of men). Apart from baguettes, wholemeal bread, country bread and cereal bread remain very popular with consumers. Sandwich bread is consumed by 86% of French people and asserts itself as an occasional alternative to fresh bread for nearly one in two French people.
However, we have the impression that the French are turning away from their neighborhood bakery because bread is not always compatible with diet requirements and that gluten-free bread is increasingly popular with young people. And yet, gluten-free bread attracts only 12% of those under 30. Organic bread is consumed by 62% of the French but it remains an occasional purchase.