Just a year ago, Voice-Tech was considered a futuristic technology by many professionals from multiple industries.
It is certain that the pandemic has propelled him to the front of the stage pointing out the limits of touch. Although in 2019, voice assistants already had 20 million users in France among individuals, they were used very little in businesses and industries.
Indeed, despite the increase in interest in voice technology, professionals remain relatively behind, unlike the United States or Asia (Japan, China, South Korea) which use voice assistants for any type of activity. This disparity in the use of voice is also felt in the European Union where certain countries and areas of use are still holding back these innovations.
The limits of touch
First of all, it is important to shed light on what restricts the use of touch by nature. Although touch is a way of interacting with technology, it is nonetheless a process linked to “touch” from which it inherits the same issues. Among them, we find in particular limits relating to hygiene, because touch is one of the main vectors of transmission of bacteria and viruses, also favored by the heat given off by the screens. On the other hand, the touchscreen participates in the multiplication of screens in our daily life, which poses several drawbacks.
Indeed, the harmfulness of blue lights for the human eye, observed by researchers in Toledo in the United States, has the effect of increasing macular degeneration: the natural aging of sight around the age of 50-60 years.
In addition, the touchscreen is sometimes sorely lacking in ergonomics, the use of GPS while driving is the perfect example for individuals. For professionals, it is rarely practical and efficient to have to write down every action performed on a touchscreen keyboard. Once your hands are taken, any technology usually becomes difficult to use.
To all these limits is added the framework of a pandemic in which the touch can no longer be a solution. The recent study conducted by Cap Gemini showed that 74% of users in France strive to avoid any shared interface and prefer technologies that do not require contact, such as voice.
Voice – tech – a marker of technological maturity
Voice technology has a huge following among individuals. In France, the number of users of voice assistants is currently around 35 million users.
Regarding the professional sphere, it is the smart home sector that has allowed Voice -Tech to enter the market integrating voice assistants into their B to C offers. But V-commerce is not no longer the only one to want to integrate voice assistants in the daily life of their companies and in their offers.
Thus, the smart home is joined by the retail, supply chain and household appliance markets through the integration of Voice Tech. These markets thus show technological maturity but remain relatively small in number.
Indeed, the use of voice assistants is a marker of the technological maturity of a country. This maturity highlights a disparity that is felt even within the European Union. Thus, in France, Germany, Spain, Italy, UK & USA, voice tech is already very present, leaving “eastern” countries such as Poland, Romania and Bulgaria far behind.
Technological maturity is very disparate even within a single country according to different markets. For example, in Germany, the use of technological innovations in industry and logistics is very high and voice assistants are inevitably and massively integrated. Germany should know an average annual growth rate of around 14.9%, while the rest of Europe market will reach US $ 7.6 billion by 2027.
In France, it is the field of Smart Home / Smart City which is making an effort to integrate artificial intelligence as much as possible in order to offer innovative and intelligent solutions. It is therefore a market with particularly high technological maturity.
In the United States, almost all industrial markets are mature, even saturated, with many voice tech players largely integrated. The voice recognition technology market in the United States is estimated at US $ 2.6 billion in 2020. The country currently accounts for a 26.92% share of the global market.
Why does vocal represent the future?
It is already important to start from the nature of voice technology which relates to the interaction between human and machine through the voice. Thus, the use of voice, or natural language, allows any user to have access to an interface that is intended to be more intuitive in its operation.
Indeed, it is no longer necessary to search among many parameters, nor to search for keywords to find the desired functionality. Now a simple voice command, sufficiently precise, makes it possible to achieve the desired functionality.
In addition, it is a completely dematerialized type of interaction because it uses the sound of the voice, both to be activated (Wake-up Word) and to function, suddenly the problems of hygiene are much less. At the same time, the nomadic use of technologies is favored by the voice because no manipulation is necessary to have access to the desired functions such as GPS in the vehicle or a cooking recipe while preparing a meal.
In the context of the crisis linked to Covid-19, voice assistants allow full respect for barrier gestures protecting the world’s populations.
Voice assistants are our present and our inevitable future. It is the tool that will allow an increase in performance while limiting the spread of viral diseases.
The global voice and speech recognition technologies market, which was worth 6 billion euros in 2020, is expected to reach a revised size of 32.2 billion euros in 2027, with an average annual growth rate of 18.8 billion euros. % over the period 2020-2027.